How we replaced PR with a lean amplification strategy that took over Web3 Reddit

Our client, a fast growing payments streaming Dapp in the Solana ecosystem wanted to run a promotional campaign on Reddit after securing a fundraising round of $20m.

The client business plan was primarily focused on lateral growth via partnerships. This was a high volume growth strategy that needed to be amplified to capture the attention of the retail market.

Having previously spent considerable amounts on conventional PR our client was looking for a more streamlined approach to announcement amplification that generated audience stickiness and resulted in real organic engagement (Unlike conventional PR).

We devised a high volume amplification strategy to replace traditional press releases with the aim of deploying announcements and viral treads across the many active crypto communities on Reddit. With over 10 million users and hundreds of active subreddits finding the right audience was not a problem.

Over a period of 6 months we amplified over 100 partnerships announcements and generated millions of views. This resulted in thousands of engaged users, increased product adoption, and generated inbound partnership opportunities via Reddit.

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